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Molson’s latest stunt tests Canada’s karaoke skills | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Susan Krashinsky - MARKETING REPORTER

For Canada Day last year, Molson Coors Brewing Co. built a beer fridge that could only be opened by scanning a Canadian passport. This year, just after landing an award in Cannes for it, the company has revamped the patriotic campaign. It is asking Canadians to sing for their suds.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/molsons-latest-stunt-tests-canadas-karaoke-skills/article19301739/
 

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